Mika Reyes

AI Education for Founders, Operators & Professionals 25–54

I teach non-technical founders, business owners, and career professionals how to use AI to get ahead in their careers, get time back, and stay relevant in the AI age.

Last updated May 21, 2026. All metrics reflect the past 30 days.

Mika Reyes

The Opportunity

The AI audience brands keep missing

Almost every AI creator on Instagram is a man talking to other men about code. That's not who actually buys AI tools, productivity software, and online education at scale. It's not my audience either. 71% of my followers are women, 81% are between 25 and 54, and most of them are operators, founders, and professionals who are paying customers of the products you sell. It's one of the highest-intent, hardest-to-reach segments in the AI niche, and most brands aren't reaching it.

They also don't just scroll. 94.7% of my reach is non-followers, so content keeps spreading past my own audience. Engagement runs about 7x the IG industry average. When I recommend an actually relevant & useful tool, people want to use it.

10.3%

Engagement Rate

~7x IG industry avg

461K+

Monthly Views

Instagram, last 30 days

94.7%

Non-Follower Reach

Content spreads organically

Platform Stats

Backed by a decade in tech: ex-LinkedIn product, ex-CEO of Parallax ($100M+ in stablecoin transaction volume, acquired by Phantom, $3B), Forbes 30 Under 30.

461K+

Views / Month

9,414

Total Followers

10.3%

Engagement Rate

Instagram (@its.mikareyes)

MetricLast 30 Days
Followers9,414
Views461,427
Accounts Reached278,889
Non-Follower Reach94.7%
Interactions26,579+
Engagement Rate10.3%
Story Views2,610
New Followers (30d)+5,000+

Audience Demographics

Gender

Gender
  • Women71.1%
  • Men28.9%
My audience is majority & uniquely women. Both genders who follow are motivated professionals actively looking for AI tools, education & workflows.

Age

Age
  • 25–3444.9%
  • 35–4425.3%
  • 45–5411.3%
  • 18–249.1%
  • Other9.4%
81.5% of my audience is 25 to 54. Peak career and earning years, and the demographic most willing to pay for tools that save time and create leverage.

Top Countries

Top Countries
  • United States67.2%
  • Canada6%
  • India3.8%
  • Singapore3.3%
  • Other19.7%
Two-thirds US-based, which is the market most US-based SaaS, AI, and education brands are actually trying to reach.

Top Cities

Top Cities
  • New York6.8%
  • Singapore3.3%
  • San Francisco2.1%
  • Los Angeles2%
  • Other85.8%
Concentrated in major US tech and finance hubs, where decision-makers and early adopters live.

About

I spent a decade in tech before becoming a creator. Product lead at LinkedIn, where I launched the "I'm Hiring" ring. Then co-founder and CEO of Parallax, one of the earliest global stablecoin payments products. We raised about $5M from Dragonfly and General Catalyst, scaled to $100M+ in transaction volume in under a year, and were acquired by Phantom, a $3B crypto wallet.

After the exit, I rebuilt around a different question: what's the point of building if you don't have time for the life you're building it for? I now use AI every day to run a company, create content, and stay time-rich. My content shows the actual workflows.

Ex-LinkedInEx-Parallax (Founder/CEO, acquired)Forbes 30 Under 30Tatler Gen.TPhi Beta Kappa

Partnerships

You work directly with me. No agency, no manager in between. I'm hands-on, fast to work with, and I only post about products I'd genuinely use myself. That filter is what makes a partnership here actually convert.

Best fit for

AI tools and platforms
Productivity and workflow software
SaaS and B2B tech
Online education and courses
Business and founder tools
Professional development and upskilling

Package types

Dedicated Reel

Full Reel featuring your product.

Integrated Mention

Organic placement inside an educational Reel.

IG Carousel

Multi-slide deep dive.

Multi-Post Series

Bundled Reels and Carousels.

Speaking / Workshops

Including my technical co-founder via kingscrosslabs.com.

Rates available upon request.

Bundles convert best. Multi-post series drive significantly more results for the brand than one-offs because my audience needs to see a tool used in a few different contexts before they buy.