Mika Reyes
AI Education for Founders, Operators & Professionals 25–54
I teach non-technical founders, business owners, and career professionals how to use AI to get ahead in their careers, get time back, and stay relevant in the AI age.
Last updated June 1, 2026. All metrics reflect the past 30 days.
The Opportunity
The AI audience brands keep missing
Almost every AI creator on Instagram is a man talking to other men about code. That's not who actually buys AI tools, productivity software, and online education at scale. It's not my audience either. 69% of my followers are women, 81% are between 25 and 54, and most of them are operators, founders, and professionals who are paying customers of the products you sell. It's one of the highest-intent, hardest-to-reach segments in the AI niche, and most brands aren't reaching it.
They also don't just scroll. 94.9% of my reach is non-followers, so content keeps spreading past my own audience. Engagement runs about 7x the IG industry average. When I recommend an actually relevant & useful tool, people want to use it.
Platform Stats
10.3%
Engagement Rate
~7x IG industry avg
626K+
Views / Month
Instagram, last 30 days
94.9%
Non-Follower Reach
Content spreads organically
Instagram (@its.mikareyes)
| Metric | Last 30 Days |
|---|---|
| Followers | 11,731 |
| Views | 626,136 |
| Accounts Reached | 391,578 (+186%) |
| Non-Follower Reach | 94.9% |
| Interactions | 65,511 |
| Engagement Rate | 10.3% |
| Story Views | 15,027 |
| New Followers (30d) | +5,000+ |
Audience Demographics
Gender
- Women68.8%
- Men31.2%
Age
- 25–3444.9%
- 35–4425.3%
- 45–5411.3%
- 18–249.1%
- Other9.4%
Top Countries
- United States67.2%
- Canada6%
- India3.8%
- Singapore3.3%
- Other19.7%
Top Cities
- New York
- Singapore
- San Francisco
- Los Angeles
About
I'm co-founder of King's Cross Labs with my husband: AI tools, training, and education for non-technical operators and founders.
Before this, I led product at LinkedIn (launched the "I'm Hiring" ring), then co-founded and ran Parallax as CEO, one of the earliest global stablecoin payments products. We raised ~$5M from Dragonfly and General Catalyst, hit $100M+ in transaction volume in under a year, and were acquired by Phantom, a $3B crypto wallet.
I make AI content because these are the tools I wished I had when I was scaling Parallax, and in my own personal life. 1,000+ hours in, the workflows are too useful to keep to myself, so I share real, practical education on upleveling work and personal life with AI.
Partnerships
You work directly with me. No agency and no manager in between. I'm easy to work with & excited to share products I'd actually use & recommend.
Best fit for
Values
- Trust— My audience comes first. Every partnership goes through one question: would my community thank me for this? Exclusive perks aren't required but go a long way.
- Transparency — Every paid partnership is disclosed clearly and upfront. No buried disclaimers, no sneaky integrations as it's better for your brand & my audience.
- Belief— I partner with products I use, want to use or stand behind. With a background in product and founding, I'm happy to try your products & share real, honest feedback!
Types
Dedicated Reel
Full Reel featuring your product.
Integrated Mention
Organic placement inside an educational Reel.
IG Carousel
Multi-slide deep dive.
Multi-Post Series
Bundled Reels and Carousels.
Speaking / Workshops
Including my technical co-founder via kingscrosslabs.com.
Rates available upon request.
Bundled partnerships and multi-post series work best. They keep my content authentic & drive better conversions for the brand.