How to Hard Launch Your Company
Co-founder at King’s Cross Labs · ex-LinkedIn PM & Forbes 30 Under 30
Our hard launch posts grew our users by 151% MoM with 171,831 impressions, 1,155 reactions, 342 comments & 144 reposts. Here’s what we did (and what I’d do again).
Most people think that merely getting your company headlined on major publications is enough.
But a lot of the work to get the widest reach possible happens of the amplification of those publications close to and on launch day.
Particularly, it’s making sure you leverage your already existing cheerleaders to help!
BEFORE LAUNCH
I emailed our network—investors, early customers, friends, family—1 week and 1 day ahead of launch.
→ Content of email: exact launch date (on the subject line), a heads-up on the post timing, and pre-written blurbs so people could easily support.
→ We got people excited and that was really motivating. I was pleasantly surprised at how many people were rooting for us to succeed 😊
ON LAUNCH DAY
We hosted a live “launch party” on Zoom with our team and close supporters.
→ We hit publish together. As soon as the post was live, everyone jumped in to like, comment, and repost.
→ The first 30 minutes matter a lot to trigger LinkedIn’s algorithm. We focused on that window.
We made it ridiculously easy for people to help.
→ Our launch email had direct links to the post, step-by-step instructions, and copy-paste blurbs.
→ For friends who wanted to add their voice, we even included simple ChatGPT prompts to personalize the message.
I blocked my entire day just for launch.
→ I replied to every comment as fast as I could.
→ I posted on ALL the relevant communities I could find (ex. founder communities I was a part of)
→ I used the momentum to pitch new publications—we ended up landing 3 more features post-launch.
AFTER LAUNCH
We closed the loop.
→ I followed up with everyone who helped, shared results, and celebrated the outcome.
→ People love knowing they were part of something that worked.
TAKEAWAY
The post is just one part of the launch.
The real magic is in how you amplify it—before, during, and after.
What worked for us wasn’t just being loud.
It was being organized, personal, and deliberate about how we shared the moment with people who were default rooting for us to succeed. ❤️
The Posts
Amplification Email Day of Launch
Amplification Email 1 Week Before
Amplification Email 1 Day Before
Frequently asked questions
- How do you hard launch a company?
- The published post is only one part of it. The real growth comes from how you amplify it. Email your network (investors, early customers, friends, family) a week and a day ahead with pre-written blurbs, rally supporters to engage in the first 30 minutes, and follow up with everyone after. Ours grew users 151% month over month with 171k impressions.
- Why do the first 30 minutes of a launch post matter?
- On LinkedIn, early engagement is what triggers the algorithm to show your post more widely. We hosted a live Zoom launch party, hit publish together, and had everyone like, comment, and repost right away to make the most of that window.
Related reading
- How Early-Stage Startups Can Win PR Without Agencies — how to land the press before launch day
- How to Launch with Press and PR — the full press-launch prep and timeline