The perfection of the 40-minute Zoom

The 40-minute cutoff for free Zoom is kind of genius. (I haven’t yet had the chance to upgrade my Zoom but 100% need to upsell soon — too many awkwardly cutoff convos.)

Not 30, not 45, not 60. 40. 👌

  • If 30: Anyone using the free version of zoom would have a horrible experience s/t an immediate alternative would have been much better.
  • If 45+ / 60+: Longer length means too few instances to upsell users to paid Zoom.

40 is awkward enough to keep potential paid users to keep using the product AND eventually upgrade.

The perfect upsell.